At the core of GRØD's identity is the mission to revolutionize the simple concept of porridge through innovative recipes and creative presentation. As a Graphic Designer, I played a key role in visually conveying this transformation through impactful styling, photography, and photo editing.

I regularly conducted photoshoots to produce fresh, engaging content for GRØD's digital platforms, including the website, app, Instagram, and Facebook, as well as physical materials like menu cards, street signs, and in-store displays.

My work also extended to charity campaigns. To support victims of the devastating 2023 earthquakes in Turkey and Syria, I styled and photographed local dishes with a GRØD twist, creating a printed pamphlet whose sales proceeds were donated to the Red Cross’ efforts in the region.

Additionally, my visuals were integral to launching GRØD's first store outside Denmark and promoting the opening of GRØD in Danske Bank Food Hall.

My photography has also been featured in publications to promote GRØD. It has been selected by journalists to highlight the brand's concept and international expansion in newspapers such as Kristeligt Dagblad, Avisa Oslo, and Østlandets Blad.