During my internship at the Norwegian athleisure brand Famme, I applied my brand design expertise to create Se Rallier, taking it from a design concept to a finished product. Se Rallier was envisioned as a potential sister brand to Famme, specializing in tennis and padel apparel for women, aimed at expanding their product offering into a new market. Under the guidance of my mentor, I transformed the concept into a fully developed brand. This involved creating the brand's identity, establishing brand guidelines and a brand book with logos, colors, products, and taglines, and developing an online store on Shopify to promote the products.